RESEARCH
Diagnosing Bottlenecks in High-Customization Fashion Workflows Research at Moonlight Concept began by deeply analyzing its manual order-to-delivery processes. By auditing how information flowed across sales, design, and production, and identifying disconnects in customer communication, Sterling Arcus could map critical inefficiencies. The insights shaped a tailor-made automation blueprint that preserved creative intent while boosting operational clarity.
DESIGN
Crafting a System Around Customization and Artistry The solution design focused on respecting Moonlight’s bespoke garment philosophy while enforcing operational discipline. Key user journeys — from order intake to final dispatch — were structured with checkpoints, real-time status updates, and stylist input preservation. The result: a digital system that supported artisanal creativity while removing room for ambiguity or error.
DEVELOPMENT
Engineering an Intelligent Order-to-Delivery Engine
A centralized order system unified operations across all retail locations. Production statuses could be tracked in real-time, and effort per garment was logged for performance insights. Internal dashboards enhanced coordination across departments, while vendor management tools streamlined external workflows.
The platform was designed for simplicity — ensuring fast onboarding for non-technical staff — and adaptability, allowing Moonlight to scale its operations without sacrificing craftsmanship or client experience.