Sterling Arcus

Logo
Shape VNest Technologies

A 90-day transformation from concept to company. Sterling Arcus co-designed VNest’s business structure, branding, and SaaS product strategy.

VNest Technologies
Title VNest Technologies
What we did We partnered with VNest Technologies to co-architect a fully operational SaaS company — from business blueprint to market launch — in just 90 days. Through strategic design, identity building, and product thinking, we helped turn a founder's bold vision into a structured and scalable reality.
Specialised in Venture Design, SaaS Enablement, Brand Identity
Delivered May 10th, 2024
Shape From Concept to Company in 90 Days

Sterling Arcus partnered with VNest Technologies to transform a powerful idea into a fully incorporated SaaS venture. Through a 90-day venture design sprint, we delivered business structuring, identity creation, platform content, and product thinking — enabling VNest to onboard paying clients and scale its India-first SaaS stack for MSMEs.

Shape Research

We conducted market scans, audience profiling, and competitive benchmarking to validate VNest’s position in the underserved MSME SaaS space. This strategic groundwork shaped their business blueprint, financial forecasts, and product roadmap, ensuring alignment between vision and execution.

Shape Design

Sterling Arcus designed VNest’s brand identity from the ground up — including logo, color palette, typography, brand voice, and interface guidelines. The visual and verbal identity was crafted to communicate reliability, clarity, and execution-driven energy — empowering the brand to speak confidently to B2B clients.

Shape Development

We guided the product architecture for VNest’s core SaaS solutions — ClairEdu, FitHub, and CustomKart. Our support included refining feature sets, optimizing user flows, and introducing validation loops. This enabled VNest to deploy MVPs, reduce go-to-market time, and onboard paying customers within three months.

VNest Technologies